Culture of Digital Transformation
Digital transformation is not only about business change, but also about people. The ability to convey these changes to people and maintain them is important. It is essential to build a culture where the teams can be empowered in making decisions with the larger businesses’ context objective.
1. Digital Transformation must come from the top.
A change can be effective only if the senior stakeholders or the board adopts it. The process of delivery is only possible if the change is applied to the product life-cycle in totality and not only on individual projects.
If the internal teams work solo to use agile techniques without the business sharing this vision, this would result in inconsistencies, poor user experiences and tech redundancy.
The team for digital transformation needs to align the different external and internal goals. This helps the teams to work on feature by feature instead of project by project.
2. The Culture of Digital Transformation is led by design.
Most projects are ‘technology-led’ instead of being ‘customer-led’ or ‘design-led’. Focusing on the customer’s needs and taking the lead from design-customers can transform how a business approaches digital projects that are of a large scale.
3. Digital Transformation can help in creating “Great” Products.
It is important that the business concentrates on building ‘great’ products. This can take multiple iterations. A business needs to expect change and accept that this does not end. Improving the product, externally and internally, needs to be an ongoing process so that there is true value to the product.
4. One Roadmap for Digital Transformation.
Most often, teams work on an independent basis on projects that need to eventually be integrated. Each team will have different priorities at the time of integration. This can waste a lot of money and time and lead to complications.
Businesses need to have a single roadmap for digital transformation. This can help the teams in ensuring that they execute against a ‘bigger’ plan.
5. Digital Transformation can create a ‘company-wide’ vision
A digital roadmap can help build a vision that is common for the future of the business. The design, strategy and development teams need to work on the program. It is important to unify the products across the business.
6. Digital Transformation cannot be Outsourced.
The team and also digital transformation is core to any business. These need to work together. The internal team is as important to the digital transformation as the relationship with the agency.
In short, a business can be kicked into gear by blending technical and human capabilities. With this, the momentum is kept in motion. This digital transformation is not new, but the pandemic has only made it more urgent.
A motivated and informed team can have a great impact on any business.
For more information on digital transformation, you can contact id4Org. This is the company that can help redefine the digital workplace with an engaged and focused community.
